Understanding Paid URL Inclusion

November 6, 2012 by admin in SEM | Leave a comment

You can find a lot of options to get the word out about your website but one of the best is to take advantage of what search engines have to offer. Search engines are the first place people go to get information and that means you need to make sure they see your website on there. There are many different search engines that let you do what is referred to as “paid URL inclusion”. This involves paying the search engines yearly for them to include your website in the index so it shows up in results.

Search engines use an automatic operation involving what is called spiders to index websites that they locate. That means you are going to be in the search engine indexes even if you don’t pay for the inclusion. However, that assumes the spiders are able to find a link to your website. Sometimes, it can take awhile for your website to get indexed, though.

Search engines with paid URL inclusion services have an additional spider that focuses on indexing websites that pay for the service. These spiders don’t look at any other websites besides the ones that are paid to be included. If you pay for the inclusion services, your website gets indexed a lot faster.

The big issue with this type of listing is that you pay yearly for the service. Why should you pay an annual fee when your website would get indexed by the search engines eventually? Do you have to pay for the inclusion services to stay in the search engine indexes? When you do paid inclusion, remember that if you don’t renew your subscription, your site can be taken out of the indexes.

Many people are unsure if paid URL inclusion is the best choice for them because their website would be indexed eventually even if they did not pay for the service. This type of listing  has its pros and cons and you need to look at both of these carefully if you are considering using this kind of service. It is not right for everyone and you don’t want to waste your money.

The benefits are that your website gets indexed rapidly and it is included in search engine results fast. You won’t have to wait for a long time for the spiders to find your website. In some cases, it may take several months for a search engine to index your website but if you use this, your website can show up in search engine results in just days.

Another benefit is that the spiders check your website frequently, as often as every day. That means if you keep updating your website, you will see your search engine ranking go up because the inclusion services will pick up on the changes right away.

The biggest problem is that it can be very costly. A basic ten-page website can end up costing between $170 (Lycos) and $600 (Altavista) for the services. This is a fee you pay yearly. You have to decide if the cost is worth the results for your business.

One of the other big potential problems is that you only get a limited amount of exposure. You cannot get paidinclusion with the big search engines like Google, Yahoo, and AOL. You will not get listed on these search engines any faster if you use pay per inclusion and the ones you do get listed on don’t get a ton of traffic.

With Google, the index is updated about once a month and you cannot make the process go any faster. You simply have to be patient until the Google spiders find your website again and index it. Being listed on paid inclusion websites won’t help this happen any faster. Google has to update its index for you to be included on the big search engine results.

If you are considering using this method, you need to figure out if it is a good fit for your business. There are certain things to look at. One is how many search engines already have your website in their index. You can do this by searching online for your keywords but that can take awhile. However, you can do it faster if you put your URL address in quotations the search. If your website shows up with the URL address but not when you search for keywords, you won’t really see any sort of benefit. The reason is that you are in the search engine indexes already and you have a ranking in the results. In this case, you should look at other ways to get your search engine ranking up and then you may want to look at paid URL inclusion again so you can get the search engine spiders to your new and improved website.

The thing you need to focus on most is how much it will benefit your company financially and if it is a smart investment. That means taking a look at your whole business including what you have to offer and how important traffic is for your business to make money.

If your goods or services are not expensive and you have to get a lot of traffic in to make any money, this is not really going to help you very much. You won’t get listed on the most popular search engines, which are the ones that would bring the most traffic in. However, if you have a costly good or service that requires you to get the right sort of traffic to your website, you may want to look into it because it may be a good investment.

Occasionally, a website may be removed from the search engine due to the spiders that are sent out only to show up again later on.  That is a big benefit for your business. If for some reason your pages get dropped from the indexes, paid URL inclusion will get them listed again quickly.

There are many pros and cons to take into consideration. For some people, it is a benefit to their business that can help them make money. You have to look carefully at your situation and figure out if paid URL inclusion is going to help you.

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Understanding Why Your Business Needs SEO

January 24, 2011 by admin in SEO Toronto | Leave a comment

Why is it that certain websites end up at the top of the search engine results? There are certain mathematical SEO equations that come into play that you have to understand to get to the top, and Toronto SEO and Marketing Corporation has offered some free tips to help with your website’s SEO setup.


Understanding Search Engines

There are three main factors that are part of the database and rankings of search engines, known as SEO. Everything from the words used in a search to the order in which the results are displayed is based on mathematical calculations that give people the results they are looking for.

1. Search engines use a web crawler, also called a spider or a robot, that “crawls” the web. This web crawler looks at various websites and finds links based on certain topics. When the web crawler finds various websites that relate to a topic in the index and that have good information, it adds those sites to the database. That means databases are constantly growing and being updated. That is how search engines give the best results for each search.

2. Search engines have an index where the website data is stored after they are picked up by the web crawler while it searches the Internet. Anytime a website gets an update, the new data will go into the index to replace the old information. Indexes keep growing as time goes on.

3. The actual search engine is a computer program that looks the the data kept in the index every time someone does a search on a browser. The search engine provides results based on a mathematical equation that determines the relevancy of the websites based on the search criteria. Search engines place websites in order by determining which of them are most strongly related to the topic searched.

What Do Search Engines Aim to Do?

Search engines aim to give people results that are relevant to the keywords they used in the search. Search engine optimization can be used to determine how well search engines work. Each search engine will provide different results based on the method of calculation used. People who have a website want to use the algorithm to their advantage to get their rank up, by using SEO.

Tips for Effective SEO

1. SEO Tip 1: Add links, which are pathways that lead back to your website. These links make your website more visible to search engines. If someone is doing a search, you can have your URL show up despite the fact that a different website is the source of your link.

SEO Tip 2: Write a good page summary. Include things like your meta tag names and the keywords for your website but in moderation. You should write a creative and interesting page summary so it will get noticed even if it doesn’t match the search perfectly. That way, you can get your website noticed on search engines and get more traffic.

SEO Tip 3: Carefully consider your title. No one really understands how the algorithms that search engines use work, but some people will tell you that a title beginning with A through E is more effective.

SEO Tip 4: Choose your keywords carefully. The keywords are very important. You don’t want to have too many keywords or that will lower your website’s ranking because of the repetitive nature. It is best to have no more than 4 or 5 keywords on your website in order to raise your search engine ranking.

SEO Tip 5: Getting your URL out is important. If your URL is in a lot of databases, you will see better results on search engines. Use blogs, emails and more to share your URL as much as possible.

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